1. Check out the IRS regulations on gift giving:
Or ask your accountant. There is typically a spending limit on gifts of $25.00 for deductions. But there are exceptions and other important details that you’ll want to be aware of before purchasing a gift for a client or business. It’s also important to review the 2018 IRS publication when it’s released since some tax laws have recently changed under our current administration. The 2017 publication listed clarifications between what could be considered as gifts or as entertainment. Entertainment deductions are no longer allowable beginning in the 2018 tax year.
2. Create a holiday budget:
Or ask your accountant to set one up for you. It’s easy to let spending get away from us around the holidays. A couple extra bucks here, a few more dollars there, really does add up quickly. It’s important to set a budget. It’s even more important to stick to that budget. You can find nice, thoughtful gifts for your clients without breaking the bank.
3. Don’t send gifts with your company logo:
If you’re giving your clients a holiday gift that has your logo or your company name on it, it’s not really a gift, it’s more of a promotional advertisement. That could be considered tacky. There’s a time a place for giving out items with your company name and/or logo, holiday gifts is not one of those times. You’re not trying to sell to them, you’re telling them that you appreciate them and their business and wishing them a happy holiday season
4. You can send a holiday card instead:
If you chose not to send client gifts, that’s okay too. If you’d rather send a card instead, try to send out handwritten cards, if possible. They tend to be more personal and breed goodwill. As with tip #3 above, it can be tacky to put your company name or logo on your holiday card. If you must put it on, put it on the back, or under your signature but don’t make it the prime focus of the card.
5. Don’t re-gift:
If you must re-gift, please use caution not to re-gift back to the original sender or in a way where the original sender would find out. No one wants to hurt feelings or to damage good, working, professional relationships. I’ve seen this happen. It’s not worth it.